3INA, pronounced as Mina, a brand created by Pablo Rivera and Mark Eve, in London. Currently there is only one store in Australia, it which is located at Melbourne central, Melbourne.
I stumbled across the 3INA store while I was on a short holiday in Melbourne last month. Their packaging reminded me of an Korean brand called 3CE, and their overall prices are reasonable.
There are a range of products to choose including skin care and makeup. I picked out three makeup items to try (colours outside on the packaging are correspondent with actual shades of each product).
The automatic eye pencil shade 301 (Made in Germany)
Claims: this automatic ultra-precise eyeliner pencil defines the eye contour thanks to its intense pigmentation and long-lasting colour. Waterproof. Ophthalmologically tested. Paraben free.
My verdict: the pigmentation is GOOD( very very black). It is a creamy pencil which feel smooth and does not tug or drag the eye lids. It did not dry and set straight away on the skin so I got time to smudge my liner out. I consider it as a great eye base for smokey eye look, however, I would avoid using it as a normal pencil liner because it would break down and smudge at the outer corner of my eyes or transfer onto lower rims after I tight lined my upper lash lines. It is also not waterproof as my watery eyes had completed broken down the liner which caused slight panda eyes at the end of the day of wearing the eye pencil.
The Intense Lipstick (Made in Italy):
My verdict: I chose shade 303 which it’s a beautiful coral shade. It had opaque colour payoff with a satiny finish. It looks oh so natural with a nice punch, I think it’s a great colour to wear for work as it adds colour however does not scream for attention. It’s easy to apply, and did not tug the lips. It lasted three-four hours and left a nice stain on the lips (with only drinking water).
The Blush 103 (Made in Italy)
Claims: A blendable mineral powder blush that sweeps beautifully over cheekbones and face, delivering sheer and silky colour with ease to create a natural glow. Paraben free.
Ingredients contain Talc, Mica
My verdict: The pan is square and there are 7.5g/026oz product in the pan. 103 is a muted peachy-pink coloured blush. When it’s applied on my cheeks, it appears more peach-y. This is the kind of blush colour that goes well with many looks. When I swatched it by finger, I felt that it’s a little bit dry and the pigmentation is average (need a few swatch to build up the intensity). When it’s applied on the cheeks, I used a denser brush like Lotti London Blush brush which can pick up more colour. With the help of the brush, it delivers much better colour pay-off. It is blendable on the skin and there was no harsh edges to worry about and my cheeks are looking naturally flushed. I do not mind the pigmentation level as I love that I can actually build up the intensity in order to warm up my cheeks to the extent that I want. The blush lasted eight hours on me before I notice fading.
Thanks for reading.